No late-summer visit to Santa Fe would be complete without exploring the 103rd annual Santa Fe Indian Market, August 16 and 17, 2025. Get ready for the experience by reading our Official Santa Fe Indian Market Artist Directory & Booth Guide, either as a collectible physical copy or right here online.
For the fifth year, Hutton Broadcasting has partnered with the Southwestern Association for Indian Arts (SWAIA) to create this guide. It lists all the participating artists and their booth assignments, plus it provides a handy, detailed map of the entire market. This year’s glossy magazine includes in-depth articles on contemporary Native potters, Indigenous photographers and writers, regalia, and jewelry favorites bracelets and bolo ties.
The guide also includes the complete SWAIA calendar of events and an Around Town listing of Indian Market-related events happening throughout Santa Fe. Be sure to check out last year’s award winning entries, too, and the other informative articles.
The Official Santa Fe Indian Market Artist Directory & Booth Guide is available here as a digital flipbook. Physical copies will be distributed throughout Santa Fe art galleries, hotels, cafés, restaurants, and other popular locations. They will also be distributed at the market itself if you can’t get one in advance.
As you plan your visit to the hundreds of artist booths, you’ll find the 15-page artist directory to be especially helpful as artists are listed by category and then by name. The map helps you pinpoint where you can find their numbered booths. Use this handy guide to select the activities you don’t want to miss and the artists you just have to visit.
SWAIA Partnership
Jamie Schulze, the executive director of SWAIA, says, “We are absolutely thrilled to be partnering again this year with Hutton Broadcasting to create the booth guide for the Santa Fe Indian Market. What they created this year is an absolutely beautiful publication, filled with quality, well-written editorial content, in-depth listings of calendar events and programming, and wonderful photography, all in an easy-to-read and accessible format for all of our attendees. And, of course, complete listings of all our booths and artists category by category.”
Indian Market Artist Directory & Booth Guide Advertisers
No undertaking like the Indian Market Artist Directory & Booth Guide could be accomplished without the support of local galleries and other organizations which advertise in the guide.
Hutton Broadcasting’s Vice President of Sales Art Trujillo says, “We appreciate the support of the many businesses that are part of the artist directory. We couldn’t publish it without their support. In the long run, the magazine is really all about how we can help SWAIA artists market their products to the public and our advertisers help us achieve that goal.”
About the Santa Fe Indian Market
This year marks the 103rd year of the Santa Fe Indian Market, which brings Indigenous artists and art collectors together for two days on the Santa Fe Plaza. Artists are juried into nine categories: Jewelry, Sculpture, 2-D Art, Basketry, Beadwork and Quillwork, Pueblo Wooden Carvings, Pottery, Textiles, and Diverse Arts. There is also a special category for young artists.
In addition to shopping Saturday and Sunday from 8 a.m. until 5 p.m. directly from the artists, visitors can enjoy entertainment on the stage on the Santa Fe Plaza as well as ceremonial dances and performances in the streets. Be wowed at the Native American Regalia Showcase on the plaza stage between 9 and 11 a.m. on Sunday. Then, when you get hungry, grab something from one of the food booths or dine at one of Santa Fe’s famed restaurants on and near the plaza.
Admission to the market is free. However, tickets to the premier events sell out fast! Plan now if you want to attend the Saturday night gala, previews, and Sunday’s prestigious and very popular Native Fashion Show. This much-celebrated event will be held at the Santa Fe Community Convention Center on Sunday, August 17, at 3 p.m. Tickets will sell out, so reserve yours soon!
Art collectors from across the world gather in Santa Fe during Indian Market to be part of a week that celebrates Native artists. There are numerous other related events happening, many of which are listed in the Artist Directory & Booth Guide in the Around Town Events article on page 113. Find special opportunities to meet artists at galleries, sneak peeks of award-winning art, musical performances, and much more in that section of the guide.
This year, SWAIA received more than 1,300 artist submissions and over 1,000 Indigenous North American artists were juried into the prestigious market.
Indian Market Week kicks off Thursday, August 14, with the by-invitation-only Get Indigenous Film Festival (GIFF) opening night party at the Museum of Indian Arts and Culture (contact SWAIA if you are interested in attending). GIFF continues with the premiere of several short films by Indigenous filmmakers on Friday and a Saturday brunch with filmmakers and artists, which is free with advance registration (get details on page 31 of the guide).
Other special events include Friday’s 2025 Best of Show Awards Ceremony and Luncheon and the General Preview of Award-Winning Art at the Santa Fe Community Convention Center, just a few blocks from the plaza.
SWAIA’s Saturday evening gala and live auction will be at the Santa Fe Community Convention Center. It benefits the education and advocacy work of the Southwest Association for Indian Arts, celebrating Native American art, fashion, and culture with a courtyard cocktail hour, seated dinner, a runway fashion show of Indigenous designs, and a live auction. Tickets for this popular event go fast, so be sure you reserve yours today.
There’s much more going on during Santa Fe Indian Market 2025 and you can find all the events and information in our official Santa Fe Indian Market Artist Directory & Booth Guide. Pick it up around town, or flip through the interactive guide at the top of this article.
*****
Visit swaia.org for tickets and the latest event information. The entertainment schedule and a full list of events at Indian Market are in the Artist Directory & Booth Guide.
This article was posted by Jesse Williams
